Whether you are looking for the nearest optician, a gym near your home, or a craftsman with good references, chances are you will turn to Google to find what you are looking for.

And you are not alone – your customers do exactly the same thing when looking for products or services that you sell.

A large percentage of all searches made on Google have a local search intent.

This is meant that a user is looking for a product or service that is in a certain place. Examples of such searches could be “Accounting Firm in Dwarka”, “Restaurant in Vasant Kunj”, or “Tire workshop in Krishi Vihar”.

These searches are very specific and the potential customer clearly shows which products or services he is interested in. By working with local SEO, you have the chance to be seen on these highly relevant searches, which are far advanced in the customer journey, at exactly the moment your potential customer searches for what you offer.

Traffic is also completely free – you pay nothing for clicks to Google. However, you obviously need to work strategically to make your site appear on these searches. We at Online Strikers are happy to help with that.